Learn how to elevate your cup of rice!

Why USA Rice?

Canada doesn’t grow rice, so U.S.-origin rice is as local as it gets. In fact, the majority of rice consumed in Canada comes from the U.S.!

Quality & Sustainability

When it comes to rice, Canadians trust U.S. -origin rice because it is the most local and reliable choice. It offers a consistent high quality because of the strong agricultural standards of U.S. farmers.

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The Nutritional Advantage

This tiny but mighty grain packs a serious nutritional punch! It’s a nutrient-dense, complex carbohydrate that the body slowly digests to help you stay energized throughout the day.

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Cooking Rice is Easy

Rice is a must-have staple in every pantry and kitchen. With so many varieties to choose from and so many ways to prepare it, you'll never run out of inspiration.