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The USA Rice Federation

USA Rice conducts programs and promotions to encourage the use of U.S.-grown rice in Canada. Outreach and partnerships focus on foodservice, retail, nutrition, and consumer audiences.

USA Rice Federation (USA Rice) is the global advocate for all segments of the U.S. rice industry. Its mission is to ensure the health and vitality of a unified U.S. rice industry by advocating on behalf of farmers, millers, merchants, and allied businesses.

Trade: Partnership Opportunities

USA Rice is committed to driving awareness and best-in-class retail and foodservice promotions, and is looking for partners to jointly promote U.S. rice brands in Canada through cost-shared programs. USA Rice funding is available for potential partnership opportunities that include:

Point-of-purchase promotions
Shopper marketing retail partnerships
On-pack promotions
On-menu features and promotions
Culinary collaborations
Meal kits/prepared foods
Brand partnerships
Social media engagement

Let’s Work Together!

Trade Inquiry Form