Trade

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USA Rice works with Canadian brokers, retailers/buyers, and foodservice partners to provide resources, tools, and mutually beneficial partnerships that help bring U.S. rice to more Canadian consumers, retailers, restaurants, and households coast to coast.

Rice Brokers & Distributors

See the most up to date rice supplier directory information here from USA Rice Federation to find a broker or distributor who can help you source your preferred varieties and volume of U.S.-grown rice.
View the Directory

Upcoming Events

Find USA Rice at one of these upcoming trade shows.

NEXT Food Expo

September 13 – 14, 2026 | Calgary, AB

NEXT Food Expo is designed for chefs, restaurateurs, hoteliers, bartenders, buyers, and food industry pros looking to discover, connect, and grow in Western Canada’s fast-evolving market.

USA Rice Outlook Conference

December 13 – 15, 2026 | Nashville, TN

The USA Rice Outlook Conference, the largest rice-specific event in North America, is an annual educational service of the USA Rice Federation. This conference brings the entire rice industry together to examine current issues and trends, learn from experts and each other, celebrate excellence in our industry, and make new professional connections.

SIAL Canada

April 27 – 29, 2027 | Toronto, Canada

SIAL Canada is the only national trade show to offer a complete range of food products under one roof. It meets the needs of the retail,food service and food processing industries.

Why U.S. Rice

Canada doesn’t grow rice, so U.S.-origin rice provides the shortest field-to-table journey.

Quality & Selection

Through the use of strong quality assurance and traceability rules, you can trust that U.S.-origin rice is a consistently high-quality product. Even better, the U.S. grows all rice varieties, and the premium selection allows you to consistently deliver a product that meets the dietary needs of most customers and fits any cuisine.

Sustainability

U.S. rice farmers are committed to protecting and preserving natural resources while working continuously to significantly improve the quality and cleanliness of water leaving their farms. USA Rice is an active participant in Field to Market, an alliance for sustainability across the agriculture and food value chain.

And the top reason U.S. rice should be your number one choice?

Because we’re ready to work with you to drive demand and sales of U.S. rice in Canada! USA Rice is looking for partners to collaborate with on joint promotional and marketing activities in Canada. Contact us to learn more.